The Worst Plan Name on the Pricing Page That You Should Never Use: Basic

Why 'Basic' is a Bad Plan Name

When it comes to pricing your products or services, choosing the right plan names is crucial. Plan names can influence your customers' perception of your brand and affect their purchasing decisions. That's why it's important to choose plan names that are clear, descriptive, and appealing.

One of the worst plan names that you should never use is 'Basic.' Why? Because it has a negative connotation that implies that your customers are ordinary, unremarkable, or unsophisticated. Nobody wants to be called 'basic.' Using this plan name can make your customers feel undervalued, unappreciated, or insulted.

Better Plan Names to Use Instead of 'Basic'

So, what can you use instead of 'Basic'? Here are some better plan names that can improve your customers' perception of your brand and make them feel more valued:

- Starter: This plan name implies that your customers are at the beginning of their journey and need a little help to get started. It's a positive and encouraging name that can make your customers feel supported and empowered.

- Free: This plan name is self-explanatory and can be a great way to attract new customers who are hesitant to pay for your product or service. It's a low-risk option that can help you build trust with your customers.

- Beginner: This plan name is similar to 'Starter' but emphasizes the fact that your customers are new to your product or service. It can make them feel less intimidated and more confident in their ability to use your product or service.

- Select: This plan name implies that your customers are making a smart and informed choice by selecting this plan. It's a positive and uplifting name that can make your customers feel like they're part of an exclusive club.

Conclusion

In conclusion, choosing the right plan names is an important part of pricing your products or services. Using the wrong plan name, like 'Basic,' can have a negative impact on your customers' perception of your brand and affect their purchasing decisions. By using better plan names, like 'Starter,' 'Free,' 'Beginner,' or 'Select,' you can improve your customers' experience and make them feel more valued. So, think carefully about your plan names and choose wisely!

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